By  on February 7, 2018

Pixi Beauty hit the jackpot with a quartet of influencers last year. Leveraging that success, the beauty brand handpicked three content providers to create Pixi Pretties collections rolling out this week at Pixi Boutiques, Target and pixibeauty.com.

The launch is one of several from beauty brands finding that multiple voices are even stronger than one. CoverGirl, Revlon, Deck of Scarlet and Sally Beauty’s Collab are among the brands using a cadre of social stars to help devise collections.

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