As influencer marketing evolves, brands are seeking new twists to harness the power of the content providers. This month, Pur will embark on its third influencer trip, a vehicle that has been monumental in broadening the reach beyond its original audience of mineral-based beauty loyalists. Now, the brand has a large community of organic brand ambassadors who helped burnish the line’s rebooted high-performance skin-care and makeup reputation. But this trip, to Punta Mita, Mexico, has a new wrinkle. It will serve as the first collaboration-based journey, teaming with subscription service Boxycharm. The two entities combine to unveil a new box with a limited-edition palette from Pur inside. Boxycharm and Pur executives believe this is the first beauty box influencer collaboration.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion