By  on March 1, 2018

As influencer marketing evolves, brands are seeking new twists to harness the power of the content providers. This month, Pur will embark on its third influencer trip, a vehicle that has been monumental in broadening the reach beyond its original audience of mineral-based beauty loyalists. Now, the brand has a large community of organic brand ambassadors who helped burnish the line’s rebooted high-performance skin-care and makeup reputation. But this trip, to Punta Mita, Mexico, has a new wrinkle. It will serve as the first collaboration-based journey, teaming with subscription service Boxycharm. The two entities combine to unveil a new box with a limited-edition palette from Pur inside. Boxycharm and Pur executives believe this is the first beauty box influencer collaboration.

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