RaeLynn takes her duties as the ambassador of Too Faced Cosmetics’ Life’s a Festival collection seriously.
The country music singer released a new song, “Festival,” to all digital retailers today as an homage to the line and the inspiration she draws from it. The collection will be available beginning Feb. 15 and features items specific to the singer, such as Rainbow Strobe Highlighter and Unicorn Tears Bronzer.
“Festival,” an upbeat number about falling in love at a festival, was written by RaeLynn and Josh Kerr and produced by Kipp Williams. It marks her first new music since her album “Wild Horse” was released last year.
RaeLynn, who is known for her love of glitter, sparkles and mythological horses, is the first country artist to be tapped by the company, whose other ambassadors include Katy Perry, Francesca Eastwood and Ireland Baldwin.
“My love for Too Faced keeps growing and I can’t think of a better way to express that than through song,” RaeLynn said. “It was awesome to be back in the studio with Josh and I am supergrateful for the opportunity to work with Kipp Williams. I’m so excited the song is finally out and hope everyone can grab their Too Faced kits and jam out while they glam up.”
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RaeLynn will start her tour in New York on Feb. 12 as part of this year CMT’s Next Women of Country Tour.
The California-based Too Faced was founded by Jerrod Blandino, chief creative officer, and Jeremy Johnson, chief executive officer, and was purchased by the Estée Lauder Cos. Inc. for $1.45 billion in November. Its message is whimsical, playful and feminine and it has been at the forefront of makeup evolution with its “Better Than Sex” mascara and other products.