By  on January 7, 2020

Āether Beauty is gaining clout in the clean color cosmetics space, carried at the likes of Sephora and Credo, and now the prestige brand is launching its next feature: lips.

The new lip product that launched online today at Sephora (it will be exclusive to the retailer for one month before going direct-to-consumer in February) is what the company claims as the “first 100 percent recycled and 100 percent recyclable lip component in the beauty industry.”

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