A red lip always looks right on the red carpet and this year was no exception. “Red is very powerful but very simple,” says Hay, who gave both America Ferrera and Heidi Klum blazing lips. “If you go for a simple eye and strong color on the lip, it’s classic and so chic. It’s an eye-stopper. We respond emotionally to the color red.” Actress Amy Adams proved that redheads can indeed wear red, while Maggie Gyllenhaal gave her crimson lips an extra shot of oomph with rosy cheeks and thick lashes.