By  on May 1, 2009

Revlon Inc. is looking to plump up its product portfolio in the second half with the launch of a new mascara franchise, Revlon DoubleTwist, and the introduction of two makeup items to its ColorStay Minerals collection. The company will also layer on fresh products to its Almay Pure Blends and Smart Shade assortments.

This story first appeared in the May 1, 2009 issue of WWD. Subscribe Today.

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