By  on October 15, 2018

The next stop as Coty directs attention to its Rimmel London brand is a seven-city cross-country tour called (Street) Art of Beauty.

“We’ve taken a lot of steps to rejuvenate Rimmel, including introducing new products, brand repositioning and hiring our first chief artistic officer,” said Chandra Coleman, vice president of U.S. marketing, Rimmel London of street artist Indie184. “Our Street Beauty tour will generate awareness in our key markets and bring this excitement directly to consumers, which will also have a positive impact on our retailers.”

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