By  on April 17, 2017

Rimmel London has always been associated with on-trend and edgy products. Now the company is further evolving its brand identity with a new campaign called Edge Your Look. It represents Rimmel London’s commitment to be in tune with changing consumer interests — especially how they converse about beauty.

Edge Your Look encourages women and men to celebrate their uniqueness on social media. The company created a new visual signature, the double L frame, to inspire fans to create pictures using the thumb and index finger of each hand. The LL provides a face-framing effect for social posts.

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