By  on August 9, 2017

Sally Hansen is looking to social media and hijacking salon looks to shore up retail nail color sales. It will launch limited-edition Sally Hansen Salon Chrome kits at the end of this month.

The nail-care brand, which delivered a windfall to retailers by creating a product allowing consumers to get a gel-like polish at home with Miracle Gel, hopes to rustle up retail sales again. Miracle Gel became one of the biggest launches in the mass arena, according to IRI, hitting sales exceeding $100 million in its first year on the market.

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