COLOR ME BEAUTIFUL: Sephora and Pantone Universe are making consumers think pink — and pale blue — with their latest makeup tie-in.
Each year the beauty seller and color forecasting and matching firm parlay Pantone’s color picks of the year, which for 2016 are called Rose Quartz and Serenity, into a limited-edition line.
The collection includes a 24-shade pan eye-color palette, lip glosses and lipsticks. Prices range from $18 to $39.
It’s the fourth such tie-in for Sephora and Pantone. The first edition, out in 2012, centered on tangerine- and orange-shaded cosmetics and beauty accessories.