By  on April 28, 2017

Felicia the Flamingo is flocking to Sephora.

Taste Beauty crafted the product — a strawberry scented and flavored lip balm housed in a flamingo-shaped package — to attract the attention of the Millennial and Gen Z customer, according to Alex Fogelson, managing partner of Taste Beauty. Felicia comes in a mini beach bag, and will sell for $10 at Sephora U.S. and Canada locations starting April 28, Fogelson said.

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