PARIS — Shu Uemura’s international artistic director Kakuyasu Uchiide presented the brand’s new collection of false eyelashes for fall on Tuesday here.
This story first appeared in the March 19, 2009 issue of WWD. Subscribe Today.
Each of the four pairs of lashes on display, which are part of the 12-unit Tokyo Lash Bar 2009 line, were created by one of the L’Oréal-owned brand’s makeup artists, including Uchiide, Yuji Asano, Mina Matsumura and Gina Brooke.
The looks range from what resemble rhinestone-spangled fine gold leafs to speckled feathers. The latter can be affixed to the top or bottom lashes — or both.
Speaking of color cosmetics trends, Uchiide told WWD that texturewise, “It’s a period of transition, from brilliance toward something matte.” He explained this change has been a gradual evolution over the past decade.
For its fall makeup collection, Shu Uemera will take a cue from the land with “colors inspired by nature,” said Uchiide.
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He added the brand is to continue its collaboration with designers and artists on projects. For the next holiday season, for instance, Shu Uemera will team with Japanese designer Tsumori Chisato for a limited edition makeup and cosmetics accessories line. The 10-unit collection will include false eyelashes, an eye shadow palette and an eyelash curler. It is to be on counter starting at the end of October.