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Shu Uemura to Collaborate with Yaz Bukey

The two are coming together to create a 34-stockkeeping collection that will hit counters in May.

PARIS — Lips and eyes are the prime focus of many beauty looks — and signature motifs of Paris-based jewelry and accessories designer Yaz Bukey.

The two are coming together as Bukey and Japanese makeup brand Shu Uemura collaborate on a 34-stockkeeping collection slated to hit counters in May and spanning the range of products from cleansing oils to makeup.

Announcing its latest artist collaboration exclusively to WWD, the L’Oréal-owned beauty brand said Shu Uemura’s international artistic director Kakuyasu Uchiide also created four beauty looks with Bukey, whose Yazbukey line includes Plexiglas earrings shaped like lipsticks, a necklace of dangling cabaret legs and brooches resembling an open mouth.

In a phone interview from Istanbul, her birthplace, Bukey described herself as a makeup addict who has been doodling on her face since age 11, inspired by the likes of Boy George.

“For me, makeup is the same as accessories: You can change your personality and show different sides of yourself: That’s why I like makeup,” she said. “I always have red lipstick on.”

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The products — including “blur” skin smoothers and false eyelashes — are to be unveiled in Tokyo in March and destined for worldwide distribution, including in Asia, Europe and North America.

The ebullient designer, a popular fixture on the French capital’s fashion scene, is marking her brand’s 15th anniversary this year. The graduate of Paris design school Studio Berçot ships her collections to about 65 retailers and is plotting an expansion into home decoration.

Her lips motif — the mouth open in an ecstatic expression — remains a bestseller, and continues to infiltrate new product lines, including scarves and belts. Up next is a leather jacket, Bukey said.

“I like to play with it,” she said. “You have to spread kisses and love everywhere.”