By  on November 16, 2017

SinfulColors built a strong mass-market nail lacquer business with bold hues and keen prices. Now the brand wants to bring the same energy to a stagnant mass-makeup market with the launch of SinfulColors Cosmetics. The company is putting star wattage behind the launch with actress and singer Vanessa Hudgens as its global color collaborator.

“Vanessa is the perfect global color collaborator for SinfulColors — she’s not afraid to express herself or take risks. She has a love of beauty and is amazingly creative,” said Siobhan McCarthy, global marketing, senior director for SinfulColors. “She is taking color and self-expression to a whole new level.”

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