Smashbox, the cosmetics line born from the Los Angeles photo studios of Dean and Davis Factor, finally has a U.S. retail flagship. Opening today at 1335 Abbot Kinney Boulevard in Venice, Calif., a stone's throw from the studios, the 1,800-square-foot Smashbox Studio Store, aims to bring a photo-shoot-type makeup experience to beauty retailing.[caption id="attachment_10946637" align="aligncenter" width="600"] The Smashbox Los Angeles flagship.[/caption]"It was important to us that this did not feel like a traditional store; we wanted to create something new. At Smashbox photo shoots we are mixing colors and coming up with fun looks, and wanted to bring the studio experience out to the consumer. It comes back to Davis Factor wanting a community of creative people to collaborate with, which informs the entire brand," said Beth DiNardo, Smashbox global brand president. "That is why we chose Venice."Fashioned after a photo studio, with glam stations, skylights, video screens and an actual mini studio with a psych, the store is filled with rolling display stands for products that can be moved to suit retailing needs. In fact, nearly every fixture except for the lipstick wall and the video wall, is on wheels."'Always on wheels' was one of our principals, the other is always in beta. Eighty percent of this is going to work, we just don't know which 80 percent," DiNardo said. "The third is always an event, so there will be an event here every day, whether it's green eye shadow day or a collaboration with a store across the street. We hired people who are photographers, social media managers and event planners as well as makeup artists."[caption id="attachment_10946636" align="aligncenter" width="400"] The Smashbox Los Angeles flagship.[/caption]Smashbox, which is now owned by the Estée Lauder Cos. Inc., already has 20 international stores, but this is the first photo studio concept. Eventually there will be other studio stores in the network, but the Los Angeles unit will remain the hub driving ideas and testing new products, such as the Photo Finish Primerizer and a primer stick.Each glam station comes with digitally controlled lighting that reproduces various locations and times of day, so women getting their makeup done will be lighting-appropriate to their event. Each retail stand also comes with swatch stencil strips, so customers can sample several different colors at once, in the form of a colorful tattoo on their arm.In the back of the store, there is a "gloss with purchase" station where customers can mix their own lip gloss, take a Polaroid and pin it to the store's board, or take a digital photo and tag it #smashboxvenice, which then feeds it to the video wall that will also stream live feed from Smashbox Studios shoots. The reusable canvas shopping bags and pouches are customize-able with patches and studs that can be added for each item purchased. The store also has a 3-D lipstick printer.[caption id="attachment_10946638" align="aligncenter" width="600"] The Smashbox Los Angeles flagship.[/caption]The services menu includes lessons, touch-ups, skin product color-matching and contouring, and mini and deluxe makeup-plus-photo shoot services. On Monday afternoons the studio is available to all the retailers on Abbot Kinney to shoot for free."We are going to take 90 days to figure out what is scalable, what works, what piques the most interest," DiNardo said. "Then our plan is to do maybe six of these around the world, someday 20, that will be hub central of our retail world. But I don't envision a traditional approach because we have a great distribution and we have everything online. We don't have a plan, but we have a dream."
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews