Last year’s inaugural National Nail Polish Day, initiated by Essie, produced an immediate sales lift online and in stores, according to Montse Cortina, Essie’s vice president of U.S. marketing.
This year, Essie is bringing back the day to celebrate a perfectly painted talon, but this time the social blitz will be supported with a sweepstakes for a chance to win a trip to Essie’s headquarters. The winner will have the opportunity to create a custom nail polish shade, a concept generated by Essie enthusiasts. “We know that Essie fans everywhere dream about making their own polish,” Cortina said. “So, we decided to make that idea happen.” She added the campaign has one of the biggest responses of any campaign in Essie’s history, exceeding 35,000 entries and four times the amount of entries from last year’s sweepstakes. Two runners-up will receive 100 Essie shades. The winner will be selected on June 4.
The iconic Tiffany & Co. Fifth Avenue flagship will have a whole new look come 2021, reports @mistywhitesidell . The 10-story store is being expanded and renovated under the vision of chief artistic officer, Reed Krakoff. #wwdnews
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018