By  on May 31, 2018

Last year’s inaugural National Nail Polish Day, initiated by Essie, produced an immediate sales lift online and in stores, according to Montse Cortina, Essie’s vice president of U.S. marketing.

This year, Essie is bringing back the day to celebrate a perfectly painted talon, but this time the social blitz will be supported with a sweepstakes for a chance to win a trip to Essie’s headquarters. The winner will have the opportunity to create a custom nail polish shade, a concept generated by Essie enthusiasts. “We know that Essie fans everywhere dream about making their own polish,” Cortina said. “So, we decided to make that idea happen.” She added the campaign has one of the biggest responses of any campaign in Essie’s history, exceeding 35,000 entries and four times the amount of entries from last year’s sweepstakes. Two runners-up will receive 100 Essie shades. The winner will be selected on June 4.

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