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Appeared In
Special Issue
Beauty Inc issue 03/13/2009

Smooth, soft and shiny— silk takes a star turn for spring, imbuing everyday items with a luxe flourish.

This story first appeared in the March 13, 2009 issue of WWD. Subscribe Today.

Hydralicious Reconditioning Shampoo

Two separate formulas are swirled within the bottle of this new hydrating cleanser. Activated by water, they combine when applied, providing cleansing as well as moisturizing benefits thanks to shea butter and conditioning Hawaiian sea silk. $3.99 (Mass retailers)

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Lasting Silk UV Foundation SPF 20

Much like how Armani’s sartorial creations drape the body to highlight or conceal certain features, this contouring makeup smooths over the face for a flawless finish. Light-diffusing
particles hide imperfections and provide a semimatte finish. $58 (Barneys, Bloomingdale’s, Neiman Marcus, Saks,

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Eau de Fleur de Soie

One of a trio of fragrances from Kenzo featuring flowers from Japanese trees, this combines a floral top with a fruity heart. Its star bloom is from the silk tree known in Japan as numunoki, also called the sleeping tree because its leaves close in the evening and reopen in the morning, giving the illusion that it has slumbered during the night. $55 (

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Nourishing Eye Quad

The eye region is among the most delicate areas of skin on the body, so it demands to be treated gently. That’s why each base shade in these eye shadow palettes is formulated with moisturizing and soothing silk and soy extracts, plus antioxidants and sun protection. $9.99 (Mass retailers)

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Born. Again. Repair. Volume, Moisture Boosters

Instead of treating everyone’s hair to a one-size-fits-all routine, stylist Kevin Murphy created different in-salon treatments to address individual problems. Rich in hydrolyzed silk and amino acids, the treatments fortify and strengthen. (For salons,

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Shine Spray

Soft and shiny are surefire indicators of healthy hair. Imbue hair with both with one finishing spritz of this lightweight spray, which is made with hydrolyzed silk extracts, to help retain moisture, smoothing sunflower seed extract and frizz-taming silicone. $15 (

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Caviar Anti-Aging Seasilk Red Shampoo

Auburn tones are notoriously difficult to maintain, and easily lose their vibrancy. But this nurturing formula helps reduce brassy tones and employs sea silk extracts to protect against sun-induced fading. $34 (, 888-4-ALTERNA)

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