By  on August 12, 2016

German masstige makeup brand BeYu is planning a national rollout now that it has launched on target.com.

The brand, distributed in the U.S. by chief executive officer Christian Dean and chief creative officer Lindsay Ebbin under their company Bam Brands USA, officially made its debut in U.S. retailers in April in Giant Eagle stores. Since then, it launched in Bartell drug stores and on CVS.com — but target.com is the first move that gives BeYu national exposure.

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