BEAUTY 360, U.S.
Mary Lou Gardner, Senior Category Manager for CVS/pharmacy, Project Lead for Beauty 360
This story first appeared in the March 13, 2009 issue of WWD. Subscribe Today.
CVS Pharmacy made a bold foray into the prestige world last year with Beauty 360, bringing highly sought-after prestige and niche brands—once only accessible in department stores—to the masses. This high-end experiment, which offers everything from personal beauty consultants to friendly “how-to” flat screens in-store, has proven a successful shopping formula.
SAMPAR EYE RULE
An innovative pen applicator enhances the effectiveness of the treatment for the fragile skin around the eye. The pen applicator is unique with an airless rollon that guarantees you will use the product completely while maintaining the integrity and freshness. $39
CANYON RANCH BRIGHTNESS EYE CREAM
The unique combination of ingredients gives you multiple benefits—reducing puffiness and dark circles as well as reinforcing elasticity. $70
FREEZE 24/7 MINERAL MAKEUP
This is the first mineral kit to include antiaging ingredients (GABA technology), which is exciting for the minerals category. The minerals even out skin tone while providing antiaging benefits. $85
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PAULA DORF PERFECT COLOR
This uses a creamy, lightweight formula that is mistake-proof. It comes in three great shades for highlighting and I like that it is multipurpose for eyes, lips and cheeks. $35
IT COSMETICS DAILY NUTRITION LASH BUILDING & STRENGTHENING PRIMER
I like that you can use this at night or under your mascara to condition lashes and make them stronger and healthier over time. $19.50