LIBERTY OF LONDON, U.K.
Ed Burstell, Buying Director
This story first appeared in the March 13, 2009 issue of WWD. Subscribe Today.
From its mock-Tudor exterior to the quirky merchandise lining its shelves, Liberty is about as distinctive as a retailer can get. Situated in the heart of one of London’s busiest shopping thoroughfares, it’s a warren filled with indulgent necessities shoppers don’t yet know they need.
LAURA MERCIER MINERAL ILLUMINATING POWDER
Designed to provide sheer coverage and a radiant soft-focus effect, this finishing powder imparts a natural, healthy glow. £28 ($40)
NARS BLUSH DUO
An incredible superfine powder with radiance reflecting pigments. Used together or alone, this highlights and sculpts. Hungry Heart, which pairs a gold-flecked light pink with a shimmering golden ivory, can be used alone— the pink blended into the apples of the cheeks and the ivory as a highlighter along the cheekbone, or atop a richer shade of blush for a seriously sculpted look. £33 ($47.15)
LE LABO OUD 27
Oud 27 has notes of cedar, agar wood, patchouli and black pepper that create a unique mystical scent. £120 ($171.48)
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CIRE TRUDON ODALISQUE
Home fragrance is once again an important business driver. Our newest favorite is Odalisque from Cire Trudon, a heady Moroccan orange blossom scent. Cire Trudon candles were a massive instant success for us as soon as we launched them late last year. Our customers love the original scents and the packaging. It also doesn’t hurt that the brand’s roots can be traced back to Marie Antoinette’s Versailles. £45 ($64.30)
SHU UEMURA PHYTO-BLACK LIFT ANTIWRINKLE EYE & LIP CONTOUR CREAM
We were impressed with this the second we sampled it. It leaves the skin around your eyes firmer, softer and feeling instantly hydrated and moisturized. £75 ($107.17)