Anne-Veronique Bruel, Marketing Director
This story first appeared in the March 13, 2009 issue of WWD. Subscribe Today.
With its black, white and red decorative motif and beauty products alphabetically arranged in an open-sell format, Sephora has become a staple for beauty buffs around the world and a brand unto itself.
YES TO CARROTS C THRU THE DRY SPELL DELICIOUSLY RICH BODY BUTTER
This is interesting for all its pleasurable aspects: odor, texture and application. 12.90 euros ($16.32)
SEPHORA EXPRESS COLOR
In two seconds you have full makeup. 3.90 euros for four eye patches ($4.94)
GRASSROOTS POMEGRANATE SUPER ANTI-OXIDANT CREAM
The day cream uses all the properties of pomegranate, an antioxidant. 32.50 euros ($41.12)
VEGETABLE(S) VEGETARIAN CREAM
This is based on lettuce, and addresses sensitive skin. 46 euros ($58.23)
LANEÍGE WATER SLEEPING PACK PLUS
The mask is extremely pleasant and ultra-moisturizing. 37 euros ($46.85)