By  on December 4, 2018

The Crème Shop is the latest brand to brings its K-beauty philosophy to the color cosmetics category.

The 11-year-old brand that fuses K-beauty ingredients, formulations and formats with a Los Angeles style is embarking on its first foray into makeup with 220 stockkeeping units, launching today. The products span the face, eye and lip categories with high-pigment products in formats typically seen in Korean skin care. Industry sources project the launch of the color cosmetics line will grow the brand’s revenue by 40 percent year-over-year.

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