When the public caught wind that Aspire Brands was selling Bonne Bell and its Lip Smacker brand, consumers across the country flocked to stores to grab the lip balm, which for many triggered memories of their youth.
“I have to buy one more Dr. Pepper-flavored gloss,” exclaimed Heather Sanchez, at a drugstore in New Jersey.
Have Lip Smackers become the beauty industry’s Twinkies? The run on Lip Smackers was the buzz this week at the Efficient Collaborative Retail Marketing Cosmetics, Fragrance and Bath meeting, which was held at the Westin Lake Las Vegas Resort and Spa. Consumers do not have to fret over the future of Lip Smacker though, according to new owners Markwins International, which held meetings at the show. In addition to meetings devoted to Bonne Bell/Lip Smacker, Markwins also discussed plans for its gift set business, Wet ‘n Wild and Physicians Formula.
Not only will Markwins maintain the glosses, retailers expect to see support ramped up with hopes of rebuilding a sluggish tween and teen market. “I think they can tap a celebrity like they did with Wet ‘n Wild and get a whole new crop of consumers while appealing to their moms, too,” said one retailer at the meeting.
You May Also Like
Other news from ECRM included new long-wear scent technology from InStyle Fragrances, makeup palettes from Profusion Cosmetics and new multi-cultural shades from Milani.
Although a few Chicago-area attendees couldn’t attend because of weather, vendors at the show said the attendance was one of the strongest in recent years. More than 100 vendors met with representatives of about 100 retail companies.