As the nail color industry looks for the next big trend, Red Carpet Manicure is rolling out its at-home Color Dip Collection.
Red Carpet brought the concept of salon-quality gel to home use six years ago with the launch of the first-ever at-home LED Gel System and provided an instant sales spurt at retail doors. The company hopes to duplicate that with Color Dip. This “user-friendly” application is a powder dip nail color application. The company said it is the first to bring the newest salon service for home use.
“Our company’s mission is to bring flawless red carpet-worthy nails to the DIY space,” said Red Carpet Manicure managing partner Barry Shields. “We know women are really busy and don’t have the time to sit in a salon chair week after week. We are driven to offer her DIY beauty options that work with her lifestyle, and [we] pursue and always deliver the highest professional-salon-quality results. We’re providing a foolproof system just as this newest technology is hitting salons, but we made it simple for the DIY nail enthusiast.”
After applying the base coat, nails are dipped into the Color Dip powder one at a time, followed by the activator and top coat to achieve high-shine nails with even coverage in minutes. The odorless formula is available in 21 shades and does not require a LED or UV light and is said to provide long-lasting, chip-free wear.
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The Color Dip Kit includes a base coat; activator; top coat; brush restorer; instructional brochure, “Contract Please” powder (one of the colors); nail wipes; wood sticks; groom buffer, and remover foils. It is available at Ulta Beauty for $34.99, with the individual Color Dip priced at $9.99.
Gel nails burst onto the scene, bringing women ways to get longer-lasting color. At first only at salons, at-home applications created a new DIY category in retail stores. The color industry has been stagnant encouraging retailers to look for new avenues to return sales back to the black.