As the nail color industry looks for the next big trend, Red Carpet Manicure is rolling out its at-home Color Dip Collection.
Red Carpet brought the concept of salon-quality gel to home use six years ago with the launch of the first-ever at-home LED Gel System and provided an instant sales spurt at retail doors. The company hopes to duplicate that with Color Dip. This “user-friendly” application is a powder dip nail color application. The company said it is the first to bring the newest salon service for home use.
“Our company’s mission is to bring flawless red carpet-worthy nails to the DIY space,” said Red Carpet Manicure managing partner Barry Shields. “We know women are really busy and don’t have the time to sit in a salon chair week after week. We are driven to offer her DIY beauty options that work with her lifestyle, and [we] pursue and always deliver the highest professional-salon-quality results. We’re providing a foolproof system just as this newest technology is hitting salons, but we made it simple for the DIY nail enthusiast.”
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After applying the base coat, nails are dipped into the Color Dip powder one at a time, followed by the activator and top coat to achieve high-shine nails with even coverage in minutes. The odorless formula is available in 21 shades and does not require a LED or UV light and is said to provide long-lasting, chip-free wear.
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The Color Dip Kit includes a base coat; activator; top coat; brush restorer; instructional brochure, “Contract Please” powder (one of the colors); nail wipes; wood sticks; groom buffer, and remover foils. It is available at Ulta Beauty for $34.99, with the individual Color Dip priced at $9.99.
Gel nails burst onto the scene, bringing women ways to get longer-lasting color. At first only at salons, at-home applications created a new DIY category in retail stores. The color industry has been stagnant encouraging retailers to look for new avenues to return sales back to the black.