Skip to main content

Thrive Causemetics to Hold Beauty Runway Show During NYFW

The show will have editors as models and will be held Wednesday in Midtown.

Thrive Causemetics is bringing beauty to the forefront at New York Fashion Week.

On Wednesday at 7 p.m. in the Midtown Loft, the emerging brand will hold a beauty runway show. To spotlight the makeup, writers, editors and producers participating as models will be barefoot and wearing headbands pulling back their hair and black dresses, while guests will sit on tall director’s chairs to have clear views of their faces.

“We really want to take the focus from merely fashion to the face,” said Karissa Bodnar, founder and chief executive officer of Seattle-based Thrive Causemetics. “Rather than traditional ‘no makeup makeup’ runway looks, no beauty look will be the same. They will be individualized to the women that will be walking the runway. We want to highlight each woman’s individual beauty.”

Related Galleries

Celebrity makeup artists Jamie Greenberg, Brian Dean and Ashley Donovan — whose combined client rosters include Kelly Clarkson, Jamie Chung, Kaley Cuoco, Rashida Jones, Olivia Culpo and Kacey Musgraves — will create the looks. Their canvases for the show, which is produced by Francesco Bilotto, will be the faces of 18 members of the media from publications and programs the likes of Allure, People, The Huffington Post, Cosmopolitan, Good Housekeeping, Real Simple, PopSugar, Good Morning America and Nightline.

You May Also Like

Bodnar explained the show will emphasize the multifaceted nature of beauty from simple to complex. “We are going to be building into a full face of makeup. The first woman walking down the runway will have muted-out features with a really bold lip. The next model will just be about brow. Then we will build into more extreme, full-faced beauty looks,” she detailed.

Thrive Causemetics is using the show to unveil its complete cosmetics lineup and raise awareness about its philanthropic mission. Attendees will be able to write notes of encouragement that will be sent with gifts of up to $25,000 worth of Thrive Causemetics products to women going through treatment at Memorial Sloan Kettering Cancer Center. More generally, Thrive Causemetics has introduced a one-for-one model into the beauty industry that gives a beauty product to a cancer patient for each product a consumer buys.

After the beauty runway show, Thrive Causemetics’ assortment will triple. Since launching at fashion week last year, brow liners and fake lashes have been its principal products, but the brand is adding mascara, complexion, cheek, eye shadow and lip items. A standout in the new merchandise is Triple Threat Color Stick, a heavily pigmented, cream-to-powder face, eyes and lips product packaged with a brush for blending. Thrive Causemetics’ prices range from $16 to $26.

Bodnar, who worked in product development and marketing at Clarisonic prior to starting her own brand, noted Thrive Causemetics was profitable within six months of its launch. She attributed its rise to social media and celebrity makeup artists. “It’s been rewarding to see the response in the community,” said Bodnar. “Our donation model is different from Toms. We are giving away the exact same product [that’s sold]. That really connects with the consumer and the woman who is receiving the product feels like she’s is being taken care of and is supported. The transformation in a woman’s self-esteem can be incredible.”