By  on December 1, 2017

LONDON — Too Faced has crossed the pond and opened its first bricks-and-mortar store here.

The California-based brand was launched in 1998 by former Estée Lauder employees Jerrod Blandino and Jeremy Johnson and is known for its fun lineup of cosmetics. While Blandino could have set up shop closer to home, he said he wanted it to be special and wanted it to be a destination that people would go to. He said London is one of his biggest inspirations for him creatively and that he was being strategic about “growing slow and sure” and wanted to wait for the right time and for the right place.

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