By  on June 21, 2018

Private equity firm TPG Capital has agreed to make a minority investment in makeup brand Anastasia Beverly Hills.

Anastasia was founded by Anastasia Soare in 1997 as an eyebrow shaping business. Since then the company has expanded into makeup, and sells products like highlighting palettes and liquid lipstick in addition to its cult-favorite brow line. WWD reported TPG was nearing a stake in the business back in May.

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