There’s something to be said for doing one thing only, but doing it very well.

Such is the philosophy of Tracy Murphy, founder and chief executive officer of the new Lash Star Beauty brand, who has chosen to center her lineup around eye makeup — with an emphasis on eyelashes.

Murphy, who has been a professional makeup artist for nearly two decades, has worked for a constellation of Hollywood stars, including Jennifer Connelly, Kate Upton and Brooke Shields.

Murphy’s philosophy is the eyes reveal more about a person’s inner beauty than anything else. “If the eyes are the stage to showcase this individual beauty, then the lashes are undeniably the star,” she said. “And the simple yet incredibly crucial fact is that the majority of people do not know how to maximize their lash potential.”

The first collection includes Full Control Lash Sculpting Mascara Duo, Supernova Multi-Dimensional Mascara Duo, Hyper Performance Gel Eye Liner, Modern Nudes Eye Shadow Quad, Exacting Eyebrow Pencil, Flash of Brilliance Skin Illuminator, No Limit Lash Maximizer and Pure Pigment Kohl Eye Liner, along with a line of false lashes, lash curlers, tools and brushes. Products range in price from $15 to $50.

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The line, rolling out now, will be sold on lashstarbeauty.com, QVC and QVC.com.

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