By  on February 16, 2018

LONDON — Trinny Woodall, whose posh, throaty voice and amusingly blunt style advice is still ringing in many a British TV viewer’s ear, is back with a new business. It’s color cosmetics, rather than clothing, and with the backing of Unilever Ventures and some smaller investors, the 54-year-old entrepreneur is creating a makeup and skin-care proposition for more than just Millennials.

After years spent criticizing herself — and others — most famously on the hit BBC TV show “What Not to Wear,” which she cohosted with friend Susannah Constantine, Woodall has since turned to Facebook Live and Instagram, where she films herself scrubbing, rubbing and exfoliating from her home bathroom, and doling out girlfriend-style advice about her favorite beauty products and clothing — all of which she pays for herself.

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