By  on August 11, 2017

Dubai is emerging as a major market for beauty innovations coming to the U.S. The latest to come ashore is a fast-growing vegan brand with value pricing.

Luscious was developed 10 years ago by Founder Mehrbano Sethi as a cruelty-free, vegan and long-lasting collection highlighted by vibrant colors. Prices range from $8 for a brow pencil to $24 for a contour kit. Although developed in Dubai with formulas to withstand any climate, the inspiration for the line came while Sethi was a student in the U.S. The brand is now sold in six markets including the U.S., Pakistan, United Arab Emirates, Singapore, Malaysia and Hong Kong.

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