Dubai is emerging as a major market for beauty innovations coming to the U.S. The latest to come ashore is a fast-growing vegan brand with value pricing.
Luscious was developed 10 years ago by Founder Mehrbano Sethi as a cruelty-free, vegan and long-lasting collection highlighted by vibrant colors. Prices range from $8 for a brow pencil to $24 for a contour kit. Although developed in Dubai with formulas to withstand any climate, the inspiration for the line came while Sethi was a student in the U.S. The brand is now sold in six markets including the U.S., Pakistan, United Arab Emirates, Singapore, Malaysia and Hong Kong.
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion