ON CAMERA: Victoria Beckham continues to gain ground in beauty by pressing into digital while also expanding retail global distribution of the makeup collection she has created in partnership with Estée Lauder. Last week, she released two how-to videos. On one clip, she creates a smudgy eye and on the other she demonstrates her technique for facial contouring. According to Lauder, the videos combined drew 20 million views in the first week.
A third video, tackling the fine points of using pink, was released Tuesday and a fourth is expected this week. “I still have a lot to say,” she noted while discussing the importance of digital in developing her brand. It comes from experience. “I wear everything in this collection,” she flatly stated.