ON CAMERA: Victoria Beckham continues to gain ground in beauty by pressing into digital while also expanding retail global distribution of the makeup collection she has created in partnership with Estée Lauder. Last week, she released two how-to videos. On one clip, she creates a smudgy eye and on the other she demonstrates her technique for facial contouring. According to Lauder, the videos combined drew 20 million views in the first week.
A third video, tackling the fine points of using pink, was released Tuesday and a fourth is expected this week. “I still have a lot to say,” she noted while discussing the importance of digital in developing her brand. It comes from experience. “I wear everything in this collection,” she flatly stated.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty