Walmart will offer a new digitally native cosmetics called CO Squared. Those familiar with the launch said the company has partnered with model Coco Rocha for the premium direct to consumer cosmetic brand. She is said to be very hands on from product development to packaging design and the logo was inspired by her name with the concept being multiple looks that can incorporated into women’s daily lives. Beyond her exposure as a model, she has a large social fan base, including more than 1.2 million followers on Instagram.
CO Squared is expected to include some of the fastest-growing categories in beauty such as primers and color correctors. While no details are available on pricing, Walmart’s Jet.com sells beauty at much higher tickets than Walmart with premium lines such as La Prairie and Dior. CO Squared will be sold on its own site which industry observers believe will offer the opportunity to create an upscale environment.
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek