By  on May 10, 2018

Walmart might be busy buying up e-commerce companies, but it is also putting efforts into the in-store environment, especially in beauty. In concert with Walmart’s efforts to improve the in-store experience, the chain will showcase its proprietary Hard Candy brand in 365 doors over the next 12 months.

Hard Candy executives describe the program as “retail-tainment” and it kicks off this weekend in conjunction with Mother’s Day. In the selected stores, consumers can have personalized makeup consultations, an upscale twist in the mostly self-service environment. Looks will change over the course of the program, but the initial styles incorporate two styles, Rock the Golden Glow and Rock the Golden Glam.

To continue reading this article...

load comments
blog comments powered by Disqus