Appeared In
Special Issue
Beauty Inc issue 05/07/2010

For flawless, shine-free skin, these smoothing primers and foundations harness a bevy of natural and high-tech ingredients.

This story first appeared in the May 7, 2010 issue of WWD. Subscribe Today.


E.L.F. Mineral Face Primer
Containing conditioning silica, this formula combats oil production and fine lines and promises a soft, satiny finish. ($6; Target)


Nars Pro-Prime Skin Smoothing Face Prep
This matte-finish skin perfecter harnesses color-enhancing polymers and mineral powders, and also serves as a protective pre-makeup barrier. ($30; Nars counters)


Murad Skin Perfecting Primer Dewy Finish
This oil-free primer brightens and conceals with a universal tint for all skin tones. It is part of Murad’s Hybrids line, designed to simultaneously treat and camoufl age skin imperfections. ($35; Sephora, Ulta)


Mally Beauty Perfect Prep Eye Gel 
Makeup artist Mally Roncal introduces a rose-hued under-eye gel to tighten and stimulate microcirculation. The blend of caffeine, red algae and quartz promises a line-less makeup application. ($45; QVC)


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La Prairie Anti-Aging Hydra Tint SPF 20
This peptide-infused tinted moisturizer hydrates with mango butter, sunfl ower seed oil and glycerin. White licorice improves skin tone, while a proprietary cellular complex helps stimulate cell renewal. ($100; Bloomingdale’s, Nordstrom, Saks)


Tarte Recreate Silicone-Free Primer
This antiaging primer, rich in jojoba seed oil, peat extract and vitamin E, purports to minimize pores and increase firmness for a makeup-ready surface. ($32; Sephora)


Duwop Flight Stick
Created for fatigued travelers, this antioxidant-packed cooling stick re-hydrates and firms tired skin. Available in one universally fl attering shade, it also contains conditioning hyaluronic acid. ($28; Sephora)


Lancôme Teint Idole Fresh Wear 18 Hr Shine-Free Makeup SPF 15 Sunscreen
This medium-coverage foundation contains coated pigments and a proprietary oil-fighting technology for 18 hours of shine control. ($32; Lancôme counters,

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