By  on August 7, 2019

Zoeva, the brush-turned-makeup brand that started on eBay in Germany, is slated to enter Ulta Beauty.

The launch is part of a major expansion into the U.S. for the brand, which until this year has been primarily distributed in Europe. Zoeva is launching online with Ulta Aug. 10, and going into 302 Ulta Beauty stores Sept. 22, according to founder Zoe Boikou.

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