Heretic is launching Dirty Grass, which is meant to give wearers a dose of cannabidiol, transdermally.

Artist Alex Israel collaborated with the brand on the project.

Digital native fragrance brands are using other senses besides smell to sell to scents on the web.

Running April 25 to 28, the artistic perfumery show will consolidate its role in promoting the niche olfactory culture by conceiving the first Milan Fragrance Week.

The actress stars in the newest spot for Sì, lensed by Fleur Fortuné.

The singer-songwriter is the face of Spicebomb Night Vision, due out globally Jan. 26.

“I was totally in the moment, and it felt real, natural, sexy and playful,” he said, of filming the ad for Viktor & Rolf’s Spicebomb Night Vision scent.

He will first front ads for the new Armani Code Absolu scent, due out in February.

In a report by the NPD Group, sales for prestige fragrance have increased by 8 percent year-to-date.

Similar to its sister scents, Rose de Caroline is strong, ethically sourced and inspired by the garden.

The fragrance creation house’s research and development labs and production facilities will be expanded.

A new line, Blueprint, launches the Unilever-owned business into a higher price category, and precedes an international expansion and rollout of new distribution formats.

Active reps declined 5 percent in the quarter.

The collaboration highlights the diverse backgrounds of Givaudan’s perfumers.

The store’s opening comes seven years after the initial opening of the NoLIta location.