CBD Fragrance Is Here — And It Can Be Absorbed Through the Skin

Heretic is launching Dirty Grass, which is meant to give wearers a dose of cannabidiol, transdermally.

clock March 15, 2019Allison Collins

The new Louis Vuitton fragrances


Louis Vuitton’s New Scents Have L.A. Connections

Artist Alex Israel collaborated with the brand on the project.

clock March 5, 2019Jennifer Weil

Pinrose will roll out new packaging in April.


WWD Beauty Forum: Making Digital Scents

Digital native fragrance brands are using other senses besides smell to sell to scents on the web.

clock February 26, 2019Kellie Ell

Esxence - The Scent of Excellence.


Esxence Steps Up Its Game for Its 11th Edition

Running April 25 to 28, the artistic perfumery show will consolidate its role in promoting the niche olfactory culture by conceiving the first Milan Fragrance Week.

clock February 12, 2019Sandra Salibian

Cate Blanchett on set.


EXCLUSIVE: Cate Blanchett on Armani Perfume and Acting

The actress stars in the newest spot for Sì, lensed by Fleur Fortuné.

clock February 1, 2019Jennifer Weil

Viktor & Rolf Spicebomb Night Vision


EXCLUSIVE: Jacob Whitesides Fronts New Viktor & Rolf Scent

The singer-songwriter is the face of Spicebomb Night Vision, due out globally Jan. 26.

clock January 24, 2019Jennifer Weil

Jacob Whitesides


EXCLUSIVE: Jacob Whitesides Talks Fragrance Gig

“I was totally in the moment, and it felt real, natural, sexy and playful,” he said, of filming the ad for Viktor & Rolf’s Spicebomb Night Vision scent.

clock January 24, 2019Jennifer Weil

Armani Code Absolu


Ryan Reynolds Takes Leading Role for Armani Code

He will first front ads for the new Armani Code Absolu scent, due out in February.

clock January 9, 2019Jennifer Weil


Prestige Fragrance Sales Increase During Holiday Season

In a report by the NPD Group, sales for prestige fragrance have increased by 8 percent year-to-date.

clock December 12, 2018Layla Ilchi

Chopard's new Rose de Caroline fragrance.


The Name of the Rose: Chopard Parfums Delivers Its Priciest Scent Yet

Similar to its sister scents, Rose de Caroline is strong, ethically sourced and inspired by the garden.

clock December 5, 2018Samantha Conti

Inside Givaudan


Givaudan Invests in Expressions Parfumées

The fragrance creation house’s research and development labs and production facilities will be expanded.

clock November 13, 2018Jennifer Weil



Dollar Shave Club Does Fine Fragrance

A new line, Blueprint, launches the Unilever-owned business into a higher price category, and precedes an international expansion and rollout of new distribution formats.

clock November 6, 2018Ellen Thomas

Avon now offers an e-brochure so customers can be updated on product launches.


Avon Net Sales, Reps Dip in Q3

Active reps declined 5 percent in the quarter.

clock November 1, 2018Allison Collins

Linda Song


Givaudan, Coveteur Collaborate on ‘Behind the Bottle’ Campaign

The collaboration highlights the diverse backgrounds of Givaudan’s perfumers.

clock October 26, 2018Layla Ilchi

Inside Atelier Cologne's Madison Avenue flagship.


Atelier Cologne Unveils Flagship on Madison Avenue

The store’s opening comes seven years after the initial opening of the NoLIta location.

clock October 26, 2018Alexa Tietjen

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