The brand is currently available via direct-to-consumer and found at Credo and Sephora.

The Allegra collection of five fragrances comes with Magnifying essences enabling customers to personalize their perfumes.

In a tough year, scent sales were a bright spot for beauty.

The results “exceeded expectations.”

Café Forgot will release its first fragrance this week, inspired by new stockings and non-dairy milk.

ScentInvent has formulated fragrance in stick form that WWP will make available to others in the beauty industry.

The Zara Emotions Collection by Jo Loves, with fragrances, candles and paintbrushes, will land on Dec. 1.

Angelini Beauty, the licensee of Trussardi fragrances, developed six genderless scents dedicated to the streets of the city.

Boyega was swapped in Jo Malone’s Chinese campaign with Chinese actor Haoran Liu, without notice from the brand.

Ellen Covey is a professor with a passion for bats, a perfumer and a professional orchid-grower.

Kim Kardashian West, Cher and Lionel Richie all made virtual appearances.

The singer spoke with WWD about collaborating on the fragrance advertising, his upcoming film project and memoir.

The company is promoting the new scent with a VR experience where the user scales the Italian Alps.

The fragrance brand’s investors include Toni Ko, the founder of NYX.

The scents will be sold at Tumi stores, on the brand’s web site and at Bloomingdale’s.