The brand is currently available via direct-to-consumer and found at Credo and Sephora.
The Allegra collection of five fragrances comes with Magnifying essences enabling customers to personalize their perfumes.
The results “exceeded expectations.”
Café Forgot will release its first fragrance this week, inspired by new stockings and non-dairy milk.
The Zara Emotions Collection by Jo Loves, with fragrances, candles and paintbrushes, will land on Dec. 1.
Boyega was swapped in Jo Malone’s Chinese campaign with Chinese actor Haoran Liu, without notice from the brand.
Ellen Covey is a professor with a passion for bats, a perfumer and a professional orchid-grower.
Kim Kardashian West, Cher and Lionel Richie all made virtual appearances.
The singer spoke with WWD about collaborating on the fragrance advertising, his upcoming film project and memoir.
The company is promoting the new scent with a VR experience where the user scales the Italian Alps.