The model and actress hosted a “house party” to celebrate the launch of Her, Burberry’s new fragrance.
The brand is entering Bloomingdale’s and opened its first boutique in Paris.
It hits shelves Oct. 15.
The set of four fragrances is will launch Tuesday in London.
The market is struggling as a result of the election of a new president and uncertainty over NAFTA.
Italian demand of European indie brands has increased 20 percent in the last four years, boosted by the diversity of concepts offered by emerging labels.
The brand, previously called Annick Goutal, aims to grow its footprint in the niche fragrance category.
The line, due in 2019, is part of a new partnership between IMG Models and Inter Parfums Inc.
The fashion house relaunched its premium fragrance offer with the 11-item Tuscan Creations line celebrating the culture and lifestyle of the Italian region.
The perfume will debut on Oct. 17 in Shanghai and Beijing.