MILAN — Gucci has appointed actor and musician Jared Leto as the new face of its men’s fragrance Gucci Guilty.

The brand broke the news via its official Snapchat account, where Leto appeared in a short video along with Gucci creative director Alessandro Michele.

Leto has since then taken over Gucci’s account for the following three days and will star in the fragrance’s new campaign, which is shot in Venice, Italy, directed by Michele.

This is not the first gig for Leto in the fragrance world. He previously was the face of Hugo Boss’ fragrance Red and succeeds actor Chris Evans, who starred in the Gucci Guilty campaign along with actress Evan Rachel Wood.

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