By  on July 6, 2016

NEW YORK — Twin sisters Dawn and Samantha Goldworm are building a new kind of branding agency — one that uses scent to refine a company’s voice — with clients that range from Cadillac to Valentino.

“We’re not an ambient scenting company. We don’t do nice scents to just fill spaces. We translate the brand into a smell that should and does communicate the voice of the brand,” Dawn Goldworm told WWD during an interview last month. The firm she founded with Samantha, 12.29, is headquartered in the Flatiron District here with labs on the Upper East Side and in Paris.

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