Ultraniche fragrance brand Amouage boutique store


Niche Fragrance Brand Amouage Expands Into the U.S.

The Oman-based company is set to open with brick-and-mortar partners through 2023.

clock July 23, 2021Emily Burns

Marina Sersale and Sebastián Alvarez Murena at Hotel Le Sirenuse in Positano, Italy.


The Couple Instilling the Essence of Italy in Fragrances for 20 Years

On occasion of the 20th anniversary of beauty brand Eau d’Italie, founders Marina Sersale and Sebastián Alvarez Murena launched a new fragrance and revamped packaging, setting the tone for the label’s next chapters.

clock July 23, 2021Sandra Salibian

The Roma Uomo Green Swing fragrance by Laura Biagiotti.


Laura Biagiotti Gears Up for Ryder Cup With New Fragrance

The sport event will be hosted in 2023 at the Marco Simone Golf & Country Club where the Roman fashion house is headquartered.

clock July 20, 2021Sandra Salibian

The Ferragamo fragrance for men.


Salvatore Ferragamo, Inter Parfums Sign Fragrance Licensing Deal

The agreement will be effective from October 2021 and will last for an initial term of 10 years.

clock July 7, 2021Sandra Salibian

A campaign image for Calvin Klein Defy, starring the Scottish actor Richard Madden.


EXCLUSIVE: Calvin Klein Unveils Defy, Its First Stand-alone Men’s Scent in a Decade

Calvin Klein Defy is poised to generate $78 million in first-year retail sales across North America and Europe, with the fragrance expected to reach the top 15 ranking worldwide, according to Coty Inc.

clock June 30, 2021Samantha Conti

The Ralph's Club fragrance campaign


Ralph Lauren Unveils Ralph’s Club Fragrance and Virtual Experience

The fragrance inspired by the Ralph Lauren September 2019 show is supported by a virtual club featuring Gigi Hadid, Luka Sabbat and more.

clock June 23, 2021Obi Anyanwu

A portrait of Miley Cyrus by Petra Collins.


EXCLUSIVE: Miley Cyrus to Front Gucci’s New Fragrance Campaign

As the face of the new Gucci Flora Gorgeous Gardenia scent, the artist will appear in a series of images and a video directed by Petra Collins.

clock June 18, 2021Sandra Salibian

The White Florals home candle, diffuser and spray from Floral Street.


Scents and Sustainability

Michelle Feeney, founder and owner of the London-based Floral Street, is realizing her vision for an independent and mighty sustainable fragrance brand.

clock June 12, 2021Samantha Conti

The Culti Milano x Lamborghini fragrance.


Culti Milano, Lamborghini Partner on Ambiance Fragrance

The home fragrance specialist’s CEO Pierpaolo Manes discussed the collaboration and mapped out the future strategies for the brand and its sister firms Bakel and Scent Company.

clock June 9, 2021Sandra Salibian

Ferragamo's Tuscan Creations.


Salvatore Ferragamo, Interparfums in Exclusive Negotiations for Fragrance License

The Florence-based company’s fragrance business has been managed in-house since 2001.

clock June 3, 2021Sandra Salibian

Ambra Martone in the Accademia del Profumo Awards Ceremony video.


Accademia del Profumo Names Annual Award Winners

Narciso Eau de Parfum Ambrée by Narciso Rodriguez and Acqua di Giò Profondo by Giorgio Armani were named best fragrances of the year during a digital ceremony.

clock May 27, 2021Sandra Salibian

Jin Xing


Dior Picks Transgender Celebrity Jin Xing for Campaign

Jin, a dancer and former army colonel, is China’s most high-profile transgender personality.

clock May 27, 2021Tiffany Ap

One of the new Vyrao fragrances, "I Am Verdant."


Yasmin Sewell Sends Her Good Vibrations to Selfridges

Sewell has launched the well-being brand Vyrao with five fragrances meant to energize, uplift and illuminate.

clock May 20, 2021Samantha Conti

Fueguia 1833's SoHo Store.


Fueguia 1833 Gets Equity Investment From Middle East

The Argentinian niche fragrance house Fueguia 1833 has received an investment by Ilwaddi WLL that will support its expansion.

clock March 9, 2021Sandra Salibian

Phlur Fragrance


EXCLUSIVE: The Center Acquires Phlur, the Clean Fragrance Company

The brand is currently available via direct-to-consumer and found at Credo and Sephora.

clock February 24, 2021Ryma Chikhoune

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Today's Must Read

Sephora is acquiring Feelunique.


Sephora Acquiring Feelunique, the U.K. Online Prestige Beauty Seller

clock July 23, 2021Jennifer Weil and Samantha Conti

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