By  on July 11, 2019

Elvis is alive and well — at least in terms of his licensing potential.

Authentic Brands Group, the owner of the rights to the late singer’s name, and Bellevue Brands have partnered to launch the Elvis Presley fragrance collection this fall, a line of scents for men and women. And the fragrances will be the start of a larger rollout of the beauty category inspired by the King of Rock ‘n’ Roll.

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