MILAN — Italy’s Accademia del Profumo held its 26th annual awards ceremony here on Wednesday evening recognizing a series of men’s and women’s fragrances that bowed in 2014.
The event was hosted in partnership with cosmetics association Cosmetica Italia and the Cosmoprof Worldwide Bologna trade show. It was held at the Magna Pars Suites Hotel Milano, the perfume-factory-turned-five-star-hotel owned by Roberto Martone, vice president of ITF and president of ICR.
An estimated 66,000 consumers voted Miss Dior Blooming Bouquet as the “Best Feminine Fragrance” and Bleu de Chanel Eau de Parfum as the “Best Masculine Fragrance.”
A technical jury of industry insiders, meanwhile, declared Bottega Veneta Knot and Bulgari Man in Black the best olfactory creations. The latter also took home the “Best Perfume Made in Italy” prize, which went to Acqua di Parma Rosa Nobile on the women’s side.
Cartier La Panthère won an award for best packaging for a women’s scent, and Valentino Uomo won awards both for packaging and, in the estimation of a VIP jury, for its communication, which showed actor Louis Garrel zipping around Rome at night in a sports car, fleeing the paparazzi flashbulbs with a beautiful blonde.
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Chanel No.5 was recognized for its women’s fragrance campaign, directed by Baz Lurhmann and starring Gisele Bündchen and Michiel Huisman.
In the niche segment, the feminine Armani Privé Pivoine Suzhou left with top marks, as did the masculine Acqua di Parma Colonia Leather.
Accademia del Profumo also celebrated Firmenich’s Nathalie Lorson with a special prize, as she was on the team of perfumers who devised Yves Saint Laurent’s Black Opium, the top-selling scent in Italy in 2014.
Referring to the companies that make up the Accademia del Profumo, Luciano Bertinelli — president of the academy and of Ferragamo Parfums — said: “We represent 10 percent of Italy’s cosmetics turnover, which translated to numbers is a billion euros [or $1.1 billion at current exchange].
“So often, we speak about marketing, about communication, but really, what we’re selling is perfume,” he added, noting that for the first time, the event had drawn 11 top-tier perfumers – from International Flavors & Fragrances’ Sophie Labbé to Givaudan’s Aurélien Guichard.