MILAN — Accademia del Profumo, the Italian association of cosmetics companies promoting the history of perfume, culture and art, unveiled the annual award winners here on Wednesday. Held at the Museo della Permanente, in the city’s central area, the 28th edition of the ceremony celebrated the best fragrances launched in 2016.
The Narciso Rodriguez Narciso Eau de parfum Poudrée and Bulgari Man Black Orient were named best fragrances of the year in the women’s and men’s category, respectively, thanks to the votes of consumers. Over 104,000 votes were registered and expressed through the contest’s dedicated web site, the association’s Facebook page and official app, and in more than 900 perfumeries shops in Italy.
In addition to best fragrance, a technical jury comprising beauty editors and retailers, assigned the prizes in five other categories.
Dsquared2 Want Pink Ginger and Jean Paul Gaultier’s Le Male Essence de Parfum scooped the prizes for best olfactory creations; Salvatore Ferragamo’s Signorina Misteriosa and Acqua di Parma’s Colonia Quercia were elected best Made in Italy scents, while Alexander McQueen Parfum and Cartier L’Envol were awarded for best packaging.
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Regarding the niche category, the genderless Tom Ford Soleil Blanc and Aerin Tangier Vanille were elected best fragrances by a renowned brand and in artistic perfumery, respectively.
A VIP jury, which lined up local actors, TV and radio hosts, architect and chefs, assigned the award for best communication to Chanel No. 5 L’Eau and Gucci Guilty for Him, whose advertising campaigns were fronted by model Lily-Rose Depp and actor Jared Leto, respectively.
Accademia del Profumo also bestowed a special prize to Olivier Polge, the nose behind Chanel No. 5 L’Eau, as his creation achieved the best sales results in the first six months after the launch on the Italian market.
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