Yves Saint Laurent Parfums and Guess Inc. are each turning a page into a second chapter of their individual fragrance histories, with two women’s scents that have been unveiled with great commotion — a big New York party for YSL and a fashion show in Florence for Guess. YSL has created Belle d’Opium, a version of the 1977 landmark, Opium, that is meant to attract a new generation of users. Guess authored the first scent, called Seductive, with its new licensee, Coty Inc., while plotting a strong push for its fashion business in Europe and Asia.

This story first appeared in the June 25, 2010 issue of WWD. Subscribe Today.

Read full coverage of the scent launches:

YSL Parfums to Launch Belle d’Opium

Coty Unveils Guess Women’s Scent

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