Aerin Lauder is channeling grandma Estée with the launch of her tuberose fragrance collection.“Tuberose reminds me a lot of my grandmother because she would always have tuberoses in her homes right when you walked in,” Lauder said. “There’s something so delicious and luxurious and sweet…it represents friendship and love.”Lauder chatted about her grandmother, jewelry and femininity at an event Thursday, where she’d partnered with Sotheby’s to celebrate the launch of the scents. Guests were invited to view and try on a collection of Sotheby’s fine jewels that are set for an Oct. 17 auction — Lauder donated two rings (one David Webb, the other Van Cleef & Arpels) — proceeds of which will go to the Breast Cancer Research Foundation, founded by her aunt, Evelyn Lauder.“My whole life I saw my grandmother always wearing great rings,” Lauder said. Lauder also curated her day and evening jewel picks from the selection of more than 300 pieces of fine jewelry. In addition to draping themselves in items like a Cartier Diamond and Emerald Bracelet featuring elephants (curated for day, and estimated to sell for between $40,000 and $60,0000), guests could have a painter personalize their Aerin tuberose fragrance bottle.The Aerin tuberose collection is a duo — Tuberose Le Jour and Tuberose Le Soir. The former contains notes of tuberose, neroli, orange flower absolute, cashmeran and warm cedarwood. Tuberose Le Soir features notes of tuberose after dark, sandalwood, vanilla and coconut. The fragrances are housed in pink suede-like boxes with gold bases. Pricing is $215 for 1.7 ounces, or $305 for 3.4 ounces.In connection with the fragrance launch, the brand also put out Tuberose Luxuriant Body Wash, $65, and Tuberose Luxuriant Body Cream, $90.Lauder has never before launched a day and evening fragrance, but did launch a five-piece fragrance collection when the brand was just starting. She also put out weekday-weekend makeup palettes."It was her vision to create a collection of luxury fragrances at a time when that wasn't necessarily the thing to do," said Jane Hertzmark Hudis, group president at the Estée Lauder Cos. Inc."When we first launched the brand, we did makeup palettes — weekend, weekday," Lauder said. "I've always loved that idea of day-night, weekend-weekday."The fragrances are expected to contribute sales to the beauty side of the Aerin business (which also sells accessories and home decor). Industry source estimate retail sales could climb to about $25 million for 2017 — a 25 percent jump over the prior year. Five years in, the brand's products are distributed mainly through luxury stores, including Bergdorf Goodman, Bloomingdale's and Saks Fifth Avenue. In total, the brand is in about 750 doors in 36 countries.The advertising plan for the launches is fully digital, according to Alexandra Hardyment, executive director of global marketing for the brand, adding the Sotheby’s event should help Aerin reach its target consumer.“It’s a very feminine style brand,” Hardyment said. “In the world of artisanal fragrances, [the Estée Lauder Cos.] play[s] a lot in the unisex and masculine — this brand is definitely [differentiated] in its feminine point of view.”Lauder described the positioning as “modern feminine.”“I’m not supergirly — I have two sons who are super boy,” Lauder said. “Everyone likes a little pretty, but it’s not super, super girly.”That standpoint is something that’s resonating with Aerin’s customers, according to Hudis. “Women are gravitating toward that truly feminine feel,” Hudis said.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion