Aerin Lauder is channeling grandma Estée with the launch of her tuberose fragrance collection.“Tuberose reminds me a lot of my grandmother because she would always have tuberoses in her homes right when you walked in,” Lauder said. “There’s something so delicious and luxurious and sweet…it represents friendship and love.”Lauder chatted about her grandmother, jewelry and femininity at an event Thursday, where she’d partnered with Sotheby’s to celebrate the launch of the scents. Guests were invited to view and try on a collection of Sotheby’s fine jewels that are set for an Oct. 17 auction — Lauder donated two rings (one David Webb, the other Van Cleef & Arpels) — proceeds of which will go to the Breast Cancer Research Foundation, founded by her aunt, Evelyn Lauder.“My whole life I saw my grandmother always wearing great rings,” Lauder said. Lauder also curated her day and evening jewel picks from the selection of more than 300 pieces of fine jewelry. In addition to draping themselves in items like a Cartier Diamond and Emerald Bracelet featuring elephants (curated for day, and estimated to sell for between $40,000 and $60,0000), guests could have a painter personalize their Aerin tuberose fragrance bottle.The Aerin tuberose collection is a duo — Tuberose Le Jour and Tuberose Le Soir. The former contains notes of tuberose, neroli, orange flower absolute, cashmeran and warm cedarwood. Tuberose Le Soir features notes of tuberose after dark, sandalwood, vanilla and coconut. The fragrances are housed in pink suede-like boxes with gold bases. Pricing is $215 for 1.7 ounces, or $305 for 3.4 ounces.In connection with the fragrance launch, the brand also put out Tuberose Luxuriant Body Wash, $65, and Tuberose Luxuriant Body Cream, $90.Lauder has never before launched a day and evening fragrance, but did launch a five-piece fragrance collection when the brand was just starting. She also put out weekday-weekend makeup palettes."It was her vision to create a collection of luxury fragrances at a time when that wasn't necessarily the thing to do," said Jane Hertzmark Hudis, group president at the Estée Lauder Cos. Inc."When we first launched the brand, we did makeup palettes — weekend, weekday," Lauder said. "I've always loved that idea of day-night, weekend-weekday."The fragrances are expected to contribute sales to the beauty side of the Aerin business (which also sells accessories and home decor). Industry source estimate retail sales could climb to about $25 million for 2017 — a 25 percent jump over the prior year. Five years in, the brand's products are distributed mainly through luxury stores, including Bergdorf Goodman, Bloomingdale's and Saks Fifth Avenue. In total, the brand is in about 750 doors in 36 countries.The advertising plan for the launches is fully digital, according to Alexandra Hardyment, executive director of global marketing for the brand, adding the Sotheby’s event should help Aerin reach its target consumer.“It’s a very feminine style brand,” Hardyment said. “In the world of artisanal fragrances, [the Estée Lauder Cos.] play[s] a lot in the unisex and masculine — this brand is definitely [differentiated] in its feminine point of view.”Lauder described the positioning as “modern feminine.”“I’m not supergirly — I have two sons who are super boy,” Lauder said. “Everyone likes a little pretty, but it’s not super, super girly.”That standpoint is something that’s resonating with Aerin’s customers, according to Hudis. “Women are gravitating toward that truly feminine feel,” Hudis said.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews