Aerin Lauder is channeling grandma Estée with the launch of her tuberose fragrance collection.“Tuberose reminds me a lot of my grandmother because she would always have tuberoses in her homes right when you walked in,” Lauder said. “There’s something so delicious and luxurious and sweet…it represents friendship and love.”Lauder chatted about her grandmother, jewelry and femininity at an event Thursday, where she’d partnered with Sotheby’s to celebrate the launch of the scents. Guests were invited to view and try on a collection of Sotheby’s fine jewels that are set for an Oct. 17 auction — Lauder donated two rings (one David Webb, the other Van Cleef & Arpels) — proceeds of which will go to the Breast Cancer Research Foundation, founded by her aunt, Evelyn Lauder.“My whole life I saw my grandmother always wearing great rings,” Lauder said. Lauder also curated her day and evening jewel picks from the selection of more than 300 pieces of fine jewelry. In addition to draping themselves in items like a Cartier Diamond and Emerald Bracelet featuring elephants (curated for day, and estimated to sell for between $40,000 and $60,0000), guests could have a painter personalize their Aerin tuberose fragrance bottle.The Aerin tuberose collection is a duo — Tuberose Le Jour and Tuberose Le Soir. The former contains notes of tuberose, neroli, orange flower absolute, cashmeran and warm cedarwood. Tuberose Le Soir features notes of tuberose after dark, sandalwood, vanilla and coconut. The fragrances are housed in pink suede-like boxes with gold bases. Pricing is $215 for 1.7 ounces, or $305 for 3.4 ounces.In connection with the fragrance launch, the brand also put out Tuberose Luxuriant Body Wash, $65, and Tuberose Luxuriant Body Cream, $90.Lauder has never before launched a day and evening fragrance, but did launch a five-piece fragrance collection when the brand was just starting. She also put out weekday-weekend makeup palettes."It was her vision to create a collection of luxury fragrances at a time when that wasn't necessarily the thing to do," said Jane Hertzmark Hudis, group president at the Estée Lauder Cos. Inc."When we first launched the brand, we did makeup palettes — weekend, weekday," Lauder said. "I've always loved that idea of day-night, weekend-weekday."The fragrances are expected to contribute sales to the beauty side of the Aerin business (which also sells accessories and home decor). Industry source estimate retail sales could climb to about $25 million for 2017 — a 25 percent jump over the prior year. Five years in, the brand's products are distributed mainly through luxury stores, including Bergdorf Goodman, Bloomingdale's and Saks Fifth Avenue. In total, the brand is in about 750 doors in 36 countries.The advertising plan for the launches is fully digital, according to Alexandra Hardyment, executive director of global marketing for the brand, adding the Sotheby’s event should help Aerin reach its target consumer.“It’s a very feminine style brand,” Hardyment said. “In the world of artisanal fragrances, [the Estée Lauder Cos.] play[s] a lot in the unisex and masculine — this brand is definitely [differentiated] in its feminine point of view.”Lauder described the positioning as “modern feminine.”“I’m not supergirly — I have two sons who are super boy,” Lauder said. “Everyone likes a little pretty, but it’s not super, super girly.”That standpoint is something that’s resonating with Aerin’s customers, according to Hudis. “Women are gravitating toward that truly feminine feel,” Hudis said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast