By  on January 4, 2013

Call it the newest love drug.

British lingerie brand Agent Provocateur will launch its fourth fragrance — Pétale Noir — this Valentine’s Day with a coordinating Luxury Body Elixir. Designed as a departure from the brand’s previous offerings, which were “smoky, woody and spicy,” Pétale Noir is designed to relate a “hidden sultriness,” one that begins much more innocently. 

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