Grammy-nominated R&B singer and songwriter Akon is breaking into the beauty world.
The pop star, who put himself on the musical map with his 2004 release “Locked Up” and has collaborated on hit singles with everyone from Gwen Stefani to rapper Young Jeezy, has announced the fall launch of two fragrances, Konvict and Aliaune. Named after his top-selling album Konvict and his given name Aliaune “Akon” Thiam, the two scents will be produced in partnership with the singer’s newly formed company, Konvict Cosmetics Intl. Beginning in August, the fragrances will be available on the company’s Web site, but a company spokeswoman said the company is approaching retailers like Macy’s and Nordstrom for fall distribution.
“We are excited and honored to launch both Aliuane and Konvict with Akon,” says Jack Aini, chief executive officer of Konvict Cosmetics. “It will surely do well considering Akon’s entrepreneurship and popularity.”
Industry sources expect the two scents to generate about $25 million in first-year retail sales. Aliaune, which is meant to target an older more sophisticated customer will be priced $55 for 3.4 oz. Konvict, meant to speak to a younger consumer, will be available in 3.4 oz. for $35.