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Anine Bing Debuts Fragrance, Lays Out Next Steps

The Danish designer plans to tap further into beauty and interiors.

LONDON — Danish designer and model Anine Bing is taking her first steps in beauty with the launch of her debut fragrance, Savage Rose.

The new scent follows the launch of a range of candles by the same name that Bing had created to add a personal touch to her retail stores.

Anine Bing's "Savage Rose" fragragance
Anine Bing’s “Savage Rose” fragrance. Courtesy Photo

The fragrance mixes floral, feminine notes such as white rose with musk and black pepper to create a juice that she said embraces the same aesthetic as her ready-to-wear and accessories collections. She describes that aesthetic as “rock n’ roll with a feminine twist.”


Anine Bing's new lingerie collection
A piece from Anine Bing’s new lingerie collection. Courtesy

The fragrance comes in a compact roll-on bottle designed for “women on-the-go. We live in such a busy world right now, we’re traveling and you don’t want to carry around anything in a bottle.

“The roll-on just felt a little French and a little old-fashioned and I thought it made the fragrance more exclusive and interesting,” said the designer, who has been experimenting with fragrance for years, making her own at home using rose leaves.

“It has just always been in the back of my mind, and it’s just a natural step. Five years into the brand I just felt like I was ready.”

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Savage Rose will launch at the beginning of August at the brand’s retail locations worldwide and will retail for $69.

The label has had a swift trajectory since its launch five years ago. It’s known for its edgy leather jackets, studded ankle boots and easy, bohemian separates favored by clients including Gigi Hadid and Kendall Jenner. The brand has also expanded its retail network to include stores in New York and Los Angeles as well Barcelona, Paris, Antwerp, Berlin and Madrid.

It entered the U.K. market last year with a shops-in-shop at Harvey Nichols, located near Club Monaco and Whistles. Bing said a stand-alone store in the British capital is in the works, as well as a new retail partnership to mark the launch of her debut fragrance.

Bing is looking into a number of new categories, and beauty is at the top of her list, “I want to tap into that whole market and I’m starting slowly with this fragrance,” she said, adding that makeup is another area of interest.

She has also been building on the popularity of her lace bralettes with a new, dedicated lingerie collection that features silk, lace-trimmed camisoles and monochrome lace bras.

Interiors are also on the designer’s agenda, part of a vision to expand her label into a lifestyle brand. She plans to use her new home in the Hollywood Hills to showcase her taste and future products.