By  on September 25, 2018

Nearly 40 years after Annick Goutal founded her namesake brand, the niche fragrance company is going through a “rebirth” under a new name, Goutal Paris.

With parent company Amorepacific and creative direction from Goutal’s daughter, Camille Goutal, the brand is harnessing its heritage in storytelling and perfumery and adding in a modern element with new collections and packaging.

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