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Anthousa Expands Home Fragrance Offering

Company launching a trio of diffusers and new holiday fragrance.

Anthousa, the four-year-old home fragrance marketer based in Seattle, is launching a trio of diffusers next month, as well as a holiday scent in late October-early November.

The company offers 10 signature scents and four special edition scents, as well as seasonal limited editions, an assortment that’s carried by Neiman Marcus, Saks Fifth Avenue and Barneys New York nationwide, as well as Takashimaya.

Founder Maria Christofilis made a foray into the bath and body care arena in spring 2007, but found the crowded market a tough one to break into.

“Going forward we are going to stick with what we know,” she said of a strategy to phase out the creams and body washes, in favor of focusing on home ambience.

The new trio collection, which will retail for $85, includes 100-ml. bottles of sweet basil and heirloom tomato for the kitchen; hyacinth, jasmine and mimosa for the boudoir, and mineral waters for the bath.

The holiday fragrance Cypress Gold, with gold flecks in its 245-ml. Italian glass bottle, will retail for $72.

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