PINE FRONTS SCENT: Chris Pine is the new face of the men’s fragrance Armani Code.

The handsome blue-eyed actor, best known for his roles on the most recent “Star Trek” films, will front a new campaign that will launch this spring. Pine is currently shooting film “Z for Zachariah” opposite Oscar nominee Chiwetel Ejiofor.

According to Giorgio Armani, “Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance.”

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